69% of Easter-Celebrating Americans Will Spend Less This Year vs. 2022

Ahead of Easter Sunday, the personal-finance website WalletHub released its Easter Survey, which found that 69% of Americans who celebrate the holiday plan to spend less on Easter this year than they did in 2022. 

Easter Facts & Stats – Church, Candy & Cash

  • $24 Billion: Total Easter-related spending expected in 2023 ($192 per person celebrating).
  • $3.3 Billion: Projected Easter spending on candy.
  • $49,000: Price of the world’s most expensive chocolate Easter bunny.
  • 78%: Share of people who eat chocolate bunnies’ ears first.
  • 60%: Share of parents who plan on sending Easter baskets to their children after they’ve moved out.

Other Easter Survey Key Stats

  • Inflation has a big impact. Nearly half of Easter observers expect inflation to impact their Easter spending this year.
  • Some people are decreasing donations. 28% of Easter-celebrating Americans plan to donate less than the usual amount to their church this Easter.
  • Taxes don’t matter as much for church donations. Nearly 70% of people say they don’t consider the tax benefits when making religious donations.
  • Religious organizations will benefit from tax refunds. 21% of people say they will donate some of their tax refund to a religious organization.
  • Many people lack financial confidence. 44% of Americans don’t feel confident about their finances heading into spring.

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