State News

Online Fashion, Beauty Retailer ASOS Invests More Than $100 Million in Ga Operations

The Georgia Department of Economic Development (GDEcD) announced this week that ASOS, an online fashion and beauty retailer, will invest more than $100 million in expanding its e-commerce fulfillment operations in Georgia. 

“Georgia continues to capitalize on the rapid acceleration of e-commerce, and it’s exciting to work closely with companies like ASOS to generate jobs and investment opportunities across the state,” said GDEcD Commissioner Pat Wilson. “I extend my thanks to ASOS for their commitment to Georgia and to our partners across metro Atlanta who helped make this expansion a reality.”

ASOS will upgrade its Union City facility in Fulton County, building automation throughout to streamline processes and meet the needs of the company’s growing U.S. customer base. More than 1,000 people are currently employed at the fulfillment center, located in Union City. The upgrades will create several additional high-paying engineering and software development jobs, while retaining all of the facility’s existing employees.

“We were proud to make Union City our U.S. base three years ago and are excited to be building on that investment to develop our proposition for our 20-something U.S. customers even further,” said CEO of ASOS Nick Beighton. “Automation will help us to streamline our operation and create additional jobs and we’re very grateful to both State and local authorities for their strong support.”

“It’s an outstanding day for Union City and ASOS,” said Mayor Vince Williams of Union City. “We are thankful to ASOS for their commitment to invest and grow quality jobs in our city once again. This announcement reflects the healthy business climate we have worked hard to build here in Union City as we continue to seek our piece of the promise for all!”

Headquartered in London, UK, ASOS is a global, online fashion and beauty retailer servicing customers all around the world with a commitment to harnessing fashion as a force for good, with a focus on minimizing the industry’s impact on people and the planet.

Georgia Department of Economic Development Senior Project Manager Amanda Fields represented the Global Commerce division in partnership with the Metro Atlanta Chamber, Georgia Power, and the Development Authority of Fulton County. 

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